SWOT analysis is an effective tool that can be used for various purposes, from strategic planning to problem solving and decision making. Considering the goal of the organization, SWOT Analysis helps to analyze the internal and external factors while reflecting the current situation with a holistic approach.

SWOT Görsel 

SWOT ANALYSIS FLOW

  1. The goal of SWOT analysis is determined with the team members participating in the study. Opinions are exchanged on the subject in order to clarify the target and emphasize its importance for the company. With the clarification of the study and the agreement of the team members, SWOT work is started.
  2. First, explanations are made on how the study will be carried out. The questions of the team members are answered.
  3. In the first stage, Internal Factors analysis is made. For this purpose, the aspects that make the company STRONG on the way to the goal are analyzed. Similarly, opinions are gathered on the WEAKNESS points of the company while going to the target.
  4. Then the analysis of External Factors is started. Which factors outside the company can be seen as OPPORTUNITIES and which prevent them reaching the goal (THREATS) are evaluated together with the team.
  5. After the analysis of the four groups is completed, the resulting analysis is re-evaluated. Corrections and arrangements are made in line with the team's opinions.
  6. After the analysis is complete, it is time to take action steps.
    1. At this stage, first of all, by looking at the STRENGTHS and OPPORTUNITIES together, the ACTION steps suggested by the team members are noted. It is evaluated how much these actions will contribute to carrying the company to its target.
    2. By looking at the WEAKNESSES and THREATS together, the measures to be taken against the weaknesses forming an obstacle by combining with threats are planned.
  7. After this first part of the SWOT study is completed, we move on to the last part where we look at the analysis from an opposite perspective. In this section, an inverse assessment is made as to how STRENGTHS could weaken the organization or how WEAK aspects might appear as strengths. This method is also carried out for THREATS and OPPORTUNITIES.
  8. After looking at the SWOT in reverse, this new analysis is looked at to come up with new action steps. Action steps are set forth in the Internal and External Factors section.
  9. While completing the study, the ACTION steps are reviewed and it is planned when it will be implemented and by whom. The work is completed by receiving feedback from team members.

 

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